A female director on cinemagraphs, stop-motion, and the static hero: what actually stops a thumb in a feed, and how to choose the right format for each placement.
Read MoreBehind The Lens
Product and beverage director, Knoxy Knox, breaks down what actually goes into a great pour shot: light, timing, styling, and the split second that sells the whole campaign.
Read More
When the agency calls and says "we need you to run the entire stills department across nineteen live action spots, shooting in tandem with the motion team, in Mexico City, in six days,” you say yes. Then you figure out how to make it happen. Here's what it actually looked like.
Read More
There's a certain kind of phone call that makes a photographer sit up a little straighter. The Seven Daughters call was one of those. Forty crew members, two full days, one celebrity, and a brief that asked me to act as the full creative agency for a wine brand starring Taraji P. Henson. No pressure. Here's what it actually takes to pull something like that off.
Read More